On late October 11th 2022, Elon Musk, the founder of Tesla and The Boring Company, released a new fragrance called Burnt Hair for $100. The now turned perfume salesman stated on his twitter that Burnt Hair is, "the finest fragrance on earth." On The Boring Company website, he also states that Burnt Hair is "the essence of repugnant desire."
What are Elon Musk's motives for release Burnt Hair niche perfume? Well on twitter he stated that "with a name like mine, getting into the fragrance business was inevitable - why did I even fight it for so long!?" Sounds like maybe niche fragrances was his passion all along.
But does Elon Musk new niche perfume release of Burnt Hair smell good? Well within 12 hours of the launch he has sold over 1 million dollars worth of Burnt Hair so people are definitely interested. The new fragrance is set to start shipping first quarter of 2023 so only time will tell if this new unisex niche fragrance holds any merit in niche perfumery. Leave your thoughts on this new perfume release below.
In the meantime if you would like to support a small independent fragrance house check out it out here. A family-owned, sustainable fragrance house rooted in self-love. Sign up for their new release of 'NYer High Times' coming out late fall. NYer High Times is an ode to NYC in the 1970s. The scent profile will be smokey, sexy and strong. It will be limited in supply and will definitely be a niche perfume competitor to Burnt Hair.