NYer is a new fragrance line under MMASI LLC. The first two fragrances are 1960 and 1970. Each fragrance is representative of the respective decade in NYC. NYer is a unisex fragrance not indicative of just a place but of a person - their attitude, character and experiences. Fundamentally, NYer fragrance represents anyone who is or wants to be strong, loyal, ambitious, and stylish. The scent profiles of these two fragrances are coming soon. As with any new product launch, a limited supply will be made. Please scroll down to sign up and be the first to know when we launch !