Influencer Brand Partnerships

Building Trust and Value:

190 Cornerstones of Ethical Business-Business Partnerships

1. We all see the world through our own lens. Confidence can be misread as arrogance if we don't acknowledge our presumptions. Understanding different perspectives is crucial to avoid misjudgment.
2. Maintaining perspective: not everything is about you: Not everything said or written is about you nor is it a personal attack. Therefore, it is unfair to suggest silencing someone because their honest but respectful words make you uncomfortable. If you feel that something pertains to you, take a moment to ask yourself why or simply ask the person directly. It is unhealthy to go through life viewing other people's actions as a personal attack. This is not fair to others or yourself.
3. Don't interpret a disagreement as the end of the partnership or as a personal attack. Constant positivity can also be unhealthy. We're human. We disagree. We work it out. We rinse and repeat. It's the resolution that matters and if done right, it can build life-long relationships. Approach business with a problem solving attitude, not as a battle zone. The later is unhealthy and counterproductive. 
4. Don't throw your business partners or colleagues under the bus: This could damage your collegial relationship and contribute to a toxic work environment. 
5. Empowerment without exploitation: Even if someone lacks knowledge about a specific aspect of business, it's important to empower them without taking advantage of their ignorance. Having knowledge about something does not give you leverage, it gives you responsibility. You can also give them clues or insights without being condescending. However, it's also essential to recognize that you are not obligated to become their mentor or teacher because your time is valuable. Additionally, avoid automatically assuming that someone doesn't know what they are doing or lacks the aptitude to learn quickly.
6. Clarifying Professional Relationships and Affirmative Action: Hiring or partnering with a person of color is not a favor, charity or inherently an act of affirmative action. When they pay you or render a service, it becomes a business transaction or fee for service. Full services rendered as agreed upon politely deserve full payment, and full fees paid deserve full services to be rendered, politely. A qualified person of color should receive the same treatment, consideration and benefits as any other employee or partner, without it being a big deal or political. Please also note that affirmative action seeks to counter historical implicit bias and does not negate talent, hard work, or skills. 
7. Trauma Is not a trust-building tool: Putting someone through hardship to "test" them or to validate/invalidate if they can handle the task erodes trust, not builds it. This kind of practice is also highly unethical and unproductive for the company's mission and bottom line. Respect boundaries and other people’s humanity. Build trust through genuine actions and exploration of desires, not by manipulation, hazing, bullying, secrecy or deception.
8. Prioritizing Competency in Hiring and Partnership: it's important to avoid making decisions primarily based on skin color or demographics. Employees and partners should feel they've earned their positions and this should be emphasized throughout the company.
9. Ethical Content Sharing: Promoting Fairness and Perspective: Using someone else's content with ill intent to defame others or solely profit from it (without making it relevant to your content) is unethical. When resharing content, provide a holistic insight that considers the original creator's perspective. Creatively remix the content however you'd like (that's part of being social on social media) but avoid the spread of singular narratives especially if the narrative is not truly constructive and/or accurate.
10. Embracing Diversity: Beyond Names and Ages: It's important not to judge someone based on their name or age. In today's interconnected world and diverse world, talent and hard work is not dependent on age or ethnicity. In business take an objective approach when partnering with people and do not bring past experiences or prejudice into new experiences. 
11. Respecting Brand Integrity: Avoiding Imposing Political or Social Messages: It's essential to refrain from injecting political messages into someone else's brand. However, if a brand chooses to incorporate a political or social message into their own brand, they have the freedom to do so but as a business partner or content creator only speak on sensitive topics using your own product or brand.
12. Clarifying Integrity in Promotion: Influencers and Business Owners: Being compensated to promote a product as an influencer or business owner does not diminish their genuine interest or use of the product. Their primary role is to help others discover and appreciate amazing products. It's important not to assume that making money leads influencers and business owners to compromise on their commitment to their audience's needs or safety. The way to truly gauge someone's integrity is to see if the product they promote lives up to their claims. Each audience member should purchase a sample of the product to try themselves, as influencers can vary in their taste, perspectives and experiences. So if an audience member invests heavily into a product that does not live up to your expectations, the audience member is also to blame for not sampling first. Both the influencer and audience share responsibility in avoiding disappointments. 
13. Challenging Bias in Business: Redefining Intent and Perception: In any business context, intent is crucial. It is essential to act with good intentions. It's important to acknowledge that two actions may appear identical but can have vastly different intentions behind them. The stereotype that portrays intentional women as calculating and intentional men as smart undermines our efforts to foster an inclusive business environment. This bias not only perpetuates stereotypes but also hinders meaningful change, as gender or any other demographics does not determine intent or character. 
14. Addressing Bias Before Business: If you struggle with respecting women, people of color, or differing genders, it is crucial to first confront and resolve your biases before engaging with them in business. Failing to do so risks causing more harm than good and can detrimentally affect someone's business, which is not fair to them. It can also affect your reputation. 
15. The Ethics of Generosity in Business: It is not ethical to expect or demand generosity from a business owner, especially if it not compensated for, goes beyond the agreement or standard expectations and could deplete their resources. Nobody is entitled to generosity; generosity is a gift that often finds its way to those who demonstrate an attitude of gratitude.
16. Prioritizing Excellence Over Extras: Instead of compensating by offering extras, focus on excelling at meeting the required expectations first. Once those are met, any additional efforts are a bonus and should be compensated accordingly.
17. Do not put down others to gain social advantage: We're here to collaborate and achieve success, not engage in social posturing. As partners, we're not competitors; we're working together. Let's focus on the task at hand and avoid unproductive distractions.
18. A contract is not a weapon: Although a contract is a legally binding document, is should not be flaunted as a weapon to wield against one another. The goal is to resolve matters through communication and mutual understanding before resorting to the contract. Even with a contract in place, there can be flexibility to adapt to changing circumstances and maintain a positive working relationship. And each party should be open to renegotiation as see fit. A contract that is not negotiable at all is a huge red flag.
19. Bullying should not occur in business: bullying includes excluding someone, ignoring someone, attempting to steal attention away from them, being passive aggressive and more. And realize that although you are free to act in this way, if you are called out for it, do not then play the victim to garner support despite your unethical behavior. And if you are an onlooker do not condone this kind of behavior because if they can do it to someone else, they can one day do it to you. 
20. Embracing authenticity and transparency in modern business: The old business model thrived on secrecy and deception, but the future of business will thrive on authenticity and transparency. People are tired of being taken advantage of and taken for granted. Therefore, it is crucial for leaders to adapt and embrace authenticity and transparency.
21. Self-advocacy is a standard human action, not defiance: Don't mistake it for hostility. Smart partnerships thrive on open communication, not misplaced interpretations.
22. Avoid putting others down to elevate yourself so you can be hired: Speaking condescendingly to someone to then make them seek your approval is unnecessary and manipulative. If a potential business partner has chosen to engage with you, it indicates a desire and the respect to collaborate to begin with. So, there's no need to assert dominance, if you do then you give them every right to disengage. Don't self-sabotage your own success because of ego or insecurity. Do the inner work first. 
23. Respectful negotiation practices: Avoid making someone feel bad for negotiating. Do not assume their negotiation implies a lack of gratitude for what you are offering or a lack of respect. Effective negotiation is commonplace and a business skill, and it is important to note that there is a disparity in negotiation practices among a greater proportion (not all) of women due to societal conditioning and expectations. And women who negotiate are more likely to be dismissed. As a leader it is your job to honor, promote and respect the general practices of business. We aim to encourage change and promote unemotional, fair and productive business negotiations by all parties involved. 
24. Understanding Human Nature: Self-Awareness and Self-Control: If you believe you are incapable of doing harm as a human, you may actually be the one capable of causing the most harm. It's crucial to be aware of our true nature and potential so that we can develop self-control and responsibility.
25. Navigating community discord: If you believe in something, then convey it without villainizing specific people or specific demographics. Stand on your own two feet, not on the backs of others. If your message is truly positive and ethical, it will garner support without aggravating social divide.
26. Keep business dealings private: Do not post identifiable private or specific business dealings online. This is unethical and can ruin collaborations and the positive culture and ethical conduct of the entire industry. Handle your business maturely, and address issues directly with empathy and respect. Publicly disclosing private information can harm your reputation and is unprofessional. Stay calm and proceed with logic.
27. Don't sabotage someone's success just to prove a point. This is not kind nor is it ethical. Give them the resources and support they need to succeed. The same resources and support you would give your friend!
28. Kindness is not forgotten: Although not required, those who genuinely extend a helping hand, without expectation of reciprocity, earn lasting admiration and might garner loyalty from a business partner.
29. Fair consequences: To ensure fairness and understanding, it's important to reconfirm expectations and propose a resolution before issuing consequences. We are human, not robots. If the grievance wasn't dire, and the company or individual is apologetic and willing to change after deliberation, a second chance can be appropriate. Make sure that punitive measures are not out of proportion to the deed. Although a punishment can be within your policy or right to do, it doesn't mean it is ethical. A policy is not the same as a moral compass. Also make sure your policy is public, clear and known from the very start, so no one is blind-sided.
30. "BOOST P": the elements of constructive feedback:
1. Balanced: Providing a mix of positive and developmental feedback.
2. Observational: Based on specific observations and examples.
3. Objective: Focused on behaviors and outcomes, not personal traits.
4. Specific: Clear and precise, addressing actions or behaviors.
5. Timely: Given promptly after the event or behavior to be effective.
6. Plan: Focused on a resolution that will benefit all parties after discussion. Stay away from being harshly punitive unless you do not see change after neutral & fair deliberation involving all parties. 
31. Beware of the tendency for some business owners to harbor resentment and entitlement. Building something from the ground up can be challenging and even traumatic, leading to a sense that the world owes us something for the stress and hardships endured. It's crucial to recognize that everyone faces their own trials, including our customers, and it's unfair to diminish or compare these experiences. Therefore, adopting a mindset of raising prices or demanding more from others to compensate for personal struggles or validate grandiose ideologies is counterproductive in business.
    
    Instead, use your experiences as motivation to positively impact the world and focus on providing exceptional service. However, it's important to note that many business owners actually do not carry resentment and instead set high standards, which is not entitlement but a commitment to excellence that will bear fruit for the customers. The measure of fairness and high standards lies in whether someone goes the extra mile for themselves and others. Reasonable people will hold you to the same standards they uphold for themselves, and it's not appropriate to dissuade them from doing so. Your choice lies in engaging or calmly disengaging with anyone who does not share your standards or values. 
32. Strong boundaries foster respect: Without healthy boundaries, not only is safety potentially compromised, but self-respect itself becomes questionable.
33. Maintain confidentiality: Do not reveal information about a company that they have not publicly disclosed. This is a breach of trust and boundaries, and potentially a contractual violation if an NDA was signed.
34. Clarifications are not challenges embracing questions and feedback: A question or clarification about a policy or standards is not a sign of resistance or an attempt to be challenging even if its done publicly. Sometimes its better to politely ask publicly because if they had that question, maybe others had the same question too. However, it's important to be mindful of tone—a wrong tone or antagonistic choice of words can come off as abrasive. But, instead of jumping to conclusions when you hear an offputting tone, consider politely addressing the situation directly with the person: 'Your tone makes me feel challenged. Is there something I did to upset you?' .. We live in a diverse world with different communication styles; it's crucial not to judge someone's character or intent based solely on tone.
35. Managing exceptions: ensuring clarity and consistency: Granting an exception to one person increases the likelihood of needing to grant exceptions to others; therefore, clarify internally (and if possible, publicly and transparently) when exceptions will be granted and ensure that these exceptions are fair.
36. Maintaining professional boundaries with CEOs is essential in establishing a productive and respectful working relationship. It is important to remember that CEOs are not your friends, but all parties creating a friendly and positive work environment is crucial. To earn a CEO's favor, focus on impeccable execution by consistently delivering what is required without overstepping boundaries. Rather than boasting about yourself or offering excessive compliments, demonstrate respect and courtesy towards everyone. Keep interactions business-focused, seeking clarity and avoiding misunderstandings through transparent communication. Advocating for customers, clients, or communities when necessary and respectfully showcasing your commitment to ethical practices and quality outcomes. Emphasize the importance of performance excellence and maintain professionalism by prioritizing clear expectations and striving for outstanding results. By upholding these principles and demonstrating your dedication to excellence, you can build a strong foundation for successful long-term partnerships with CEOs, fostering mutual respect and collaboration.
37. Some individuals with clinical narcissistic personality traits may be drawn to becoming influencers due to the fame and power it can offer. However, this does not mean that all individuals with these traits aspire to be influencers. Keep in mind that being an influencer increases the likelihood of more people discovering who you are. So, if you struggle with insight or self-awareness which is defining aspect of narcissistic personality disorder, it's important to have clear ethical principles to follow to avoid potential pitfalls in your career.
38. For Influencer partnerships: Native smartphone video content that is well-optimized and strategically delivered with your authentic voice tends to convert better on social platforms. Most smartphones these days will perform at high quality with good lighting. While professional (e.g. DSLR filmed) content is valued, your unique voice and community are your biggest strengths as an influencer. Embrace your individuality rather than mimicking the professional business style of the paying company. Focus on what truly matters to you and your audience. You are not obliged to go beyond your comfort zone, you are expected to be yourself. Communicate this comfort zone with respect. Stay true to yourself and your audience, empowering your personal brand and connection.
39. When evaluating a business offer, it is important to avoid stating that you do not need the money and are only taking it to help.This tactic or mindset can often convey mixed messages, indicating a desire for the opportunity while also expressing a reluctance to be controlled. Nobody will ever control you if you communicate your limitations clearly. You must trust in yourself. A more effective approach is to express willingness to work on the project after receiving a non-binding outline (after an NDA is signed) detailing the brief and technical specifications.
40. Business is a professional environment where while empathy may exist, owners are not obligated to address personal struggles such as low self-esteem and help you work through it. Focus on enhancing your confidence and skills through resources like self-help books, podcasts, therapy, or workshops. This approach has been integral to the CEO of MMASI for half her life and remains a continuous journey. We offer advice that we would apply ourselves in your situation. Personal development empowers you to navigate business interactions with a solid foundation and a winning mindset. Taking ownership of your growth is key to progressing in life rather than relying on someone else to save you. Once you've built self-confidence, approach any potential business partner you value, not necessarily us. But start with inner growth first.
41. Don't always expect or demand an apology: Sometimes, there are signs that a partnership may not be a good fit—either because the expectations was not clear for the specific business contractor, or because they were unable to meet the requirements due to ineffective communication of limitations or lack of acceptance of their capabilities. If either parties overlook these signs and someone ego ends up feeling bruised, it's often nobody's fault. In such situations, it's best not to seek retribution but to view it as a learning opportunity. Acknowledge mistakes, reflect on what went wrong, and use it as a chance to improve and grow. It takes two to tango; avoid adopting a victim mentality of 'it's always someone else's fault.' Take leadership accountability and remain open to future partnerships only if you truly want to.
42. Straightforward communication with context as needed: When a client asks a question, respond directly to the question asked. Provide the answer upfront before delving into a story or background information. This approach promotes clarity and enhances the efficiency of communication. Give context or clarification as the gaps in knowledge and conversation develops. By respecting and accommodating different styles of communication, you can foster better understanding and strengthen professional relationships.
43. While it's acceptable to express your preferences or common practices in business, it's important to note that doing so does not establish industry policies (e.g., FDA regulations) or legal standards. If terms like 'industry policy' or 'law' are referenced, substantiating evidence may be requested if not already widely avaliable. Failure to provide such evidence could undermine trust and suggest an attempt to manipulate outcomes for personal gain, potentially jeopardizing the working relationship. Therefore, it's advisable to avoid presenting your preferences or limitations as non-negotiable terms during business transactions.
    Instead, focus on highlighting tasks where you excel as requested, adhering to industry best practices (which are often guidelines, not legal requirements), and honestly acknowledging any limitations. Emphasize your strengths rather than industry norms, especially in discussions related to pricing. Refrain from unnecessary comparisons with competitors and instead emphasize your unique value propositions. Remember, stating what you can or cannot do doesn't necessarily mean compromising the potential for a successful business partnership. Remain open to unexpected flexibility, and respond to inquiries with honesty and clarity.
44. Smart business practices align with human psychology: Rewarding excellence, offering both positive and constructive feedback, admitting mistakes, and treating employees with dignity (i.e. lunch breaks, limited off work emails) fosters a successful, sustainable company, ultimately commanding respect for the ethical, fair and intelligent leadership of the business owner. This approach isn't just morally right; it demonstrates a deep understanding that success and the bottom line is achieved through collaboration and mutual respect, not achieved in a vacuum.
45. Profit is a form of a reward to the CEO and company and profit augments continued dedication to the business and community: As a business advances, the CEO's role should evolve towards delegating tasks to emphasize communication, strategic thinking, leadership, planning, and execution within the organization. Some may underestimate the value of this shift, considering it not as tangible work. However, it is crucial to appreciate that each company holds a unique vision and mission that is best represented by their founder. Drawing inspiration from the experiences of Dr. Chiamaka, who started as a hands-on business manager and later transitioned to strategic leadership, CEOs must progressively shift focus from day-to-day operations to overarching responsibilities for the survival of their company. Strategic outsourcing to competent professionals at the right junctures is vital for sustainable growth. Though successful CEOs may encounter critique or jealousy due to their perceived financial gains, it's vital to acknowledge the weight of their duties and the intricate web of managing a complex enterprise as it grows. Providing fair and progressive compensation to any CEO is essential, recognizing their contributions and ensuring progressive rewards as the company scales to motivate ongoing dedication to company development. Money serves as more than just a transaction record; it is a powerful motivator to do more for yourself and more for your people. Remember, ethical business conduct and community reinvestment are cornerstone elements of conscientious leadership. It's notable that all profits generated by MMASI are reinvested into the company's expansion; the owners don't extract personal profits and intend to maintain this practice for the foreseeable future. Remember that good business strategy works in tandem with human psychology. 
46. In partnerships, particularly with POC and woman-owned brands, it's important to avoid being patronizing or excessively focused on equity at the expense of the brand's autonomy. This approach is often seen in DEI initiatives and can inadvertently create barriers and hinder their growth. Instead, the emphasis should be on providing tailored support that respects each partner's individuality and preferences. Effective communication that recognizes the unique contributions of all parties involved is crucial, steering clear of preconceived notions or biases. Transparency, honesty, and fostering trust through authentic interactions are key. Empowering partners with information without micromanaging demonstrates respect for their independence and capabilities, leading to a mutually beneficial and collaborative partnership.
47. There's a clear distinction between a leader, manager, mentor, and supervisor: Not everyone a company hires are a business partner; this term usually implies profit sharing or a long-standing contractual agreement. A business partner is never a manager and does not act as a supervisor of another company; they manage and supervise themselves. Mentorship is optional for a business partner, and leadership is a shared responsibility between two equally capable partners towards the specific agreement, nothing outside of that. Not everyone should aspire to become business partners and share the same level of responsibility and stress for the sake of money. For those being hired for a specific task or skill, it is crucial to understand the expected role to avoid exceeding your capacity or blurring boundaries. Please see below for definitions to guide you:
48. Leader (Sets the direction): Inspires and motivates others towards a shared vision. This role is usually filled by individuals who are responsible for setting the direction of the entire company or organization, such as the CEO, CTO, CMO. The job of a business partner (independent contractor) is to ensure that the ethos, mission, and vision of their company align with that of their client. The business contractor is not the leader of the client's company. And the client is not the leader of the business partner's company.
49. Managers (Drives granular execution): oversee daily operations and ensure efficient task completion. The role of a manager is not about micromanaging but rather focusing on granular execution. Contrary to business partners, managers do not conceive plans or higher-level execution; instead, they work on ensuring tasks are completed according to the agreed-upon goals. Business partners are expected to self-regulate and manage themselves to achieve the set objectives collaboratively. Remember, effective managers do not need to micromanage but should facilitate and guide the team towards successful outcomes, oversee day-to-day operations, ensuring tasks are completed efficiently without micromanaging. While micromanaging may be associated with a manager's role, it is crucial to note that business partners are not managers of other business partners. Business partners are expected to self-regulate and manage themselves to accomplish agreed-upon tasks and goals, thus driving execution effectively.
50. Supervisors (Ensures compliance): Oversees and guides a team, with a primary focus on performance and procedure adherence. Rather than micromanaging, supervisors act as a resource for resolving policy-related queries or issues. Unlike managers who ensure task completion, supervisors ensure adherence to company policies. Their role differs from that of a manager. While a business partner can offer guidance on regulations like IFRA or shipping hazard regulations, they should refrain from critiquing a client's general operations decisions. If safety concerns arise, supervisors should address them respectfully. 
51. Mentors (Supports professional and personal growth): is a guiding light that provides valuable advice, encouragement, and expertise to help individuals enhance their skills and progress in their careers. Typically, mentors are individuals who have first-hand experience in the same field as you or have faced similar challenges, sharing common values that you admire and aspire to embody. While it's not necessary for your mentor to mirror your demographics, having shared characteristics can enhance relatability and empathy in the mentoring relationship. What truly matters is that your mentor shares your drive, work ethic, ambition, and values. Mentors usually take a hands-off approach, offering wisdom and support rather than getting involved in day-to-day tasks. While business partners may offer guidance, mentoring is not their primary role or financial incentive. One-on-one mentorship is typically provided without charge, focusing on building lasting connections that benefit the industry. Mentors assist in navigating personal challenges and growth areas that may not be addressed by others, drawing from their own experiences to motivate and guide mentees. It's essential that mentorship remains transparent, encouraging, and free from any form of manipulation or undue influence. (Supports professional growth)
52. Understanding your anticipated role is key to operating effectively and providing the expected value. In a company with 1-2 owners, it is common for the CEO to take on multiple roles, as employees and contractors cannot effortlessly discern the company's needs. Some freelancers may require more explicit direction, guidance, and support than others. It is crucial not to impede the work process and diligence on the part of the owner, as any form of persistent resistance to accomplishing their goals and responsibilities could lead to disengagement. In other words, let each person do their job(s).
53. Transparent and flexible service Itemization: In business services, especially amidst forecast uncertainty, it is essential to itemize your offerings to provide clarity to clients regarding their expenditures. For instance, hypothetically charging $1000 for brand guideline creation can be broken down into specific components. This breakdown includes: 1) costs for brand conception, research, and analysis akin to a creation fee; 2) labor costs for logo, banner, and favicon creation; 3) compilation and formatting expenses for the brand guideline; and 4) licensing or asset ownership transfer costs. If you find discomfort in itemizing, it may indicate a need for further standardization of your processes. Itemizing services isn't about scrimping on details; rather, it builds trust and flexibility. Allowing clients to select specific services they need attracts a broader clientele. Those seeking comprehensive solutions opt for the full package, while others with specific needs tailor their choices accordingly. This approach enhances customer satisfaction and opens doors to business growth opportunities. Remember, every small transaction can act as a lead magnet for future business. A positive initial interaction can encourage return for higher-value services. Use logical pricing strategies and psychological insights to navigate business decisions effectively across different economic climates. If you believe your business standards are best met by bundling services comprehensively, communicate this in scoping questionnaires or calls. However, be comfortable if clients choose to decline such offers.
54. In business, service is paramount, and once you commit to serving, it transcends personal preferences and comfort. Serving the customer authentically does not compromise your standards or authenticity. Keeping the ultimate customer in mind holds every business owner accountable. Ultimately, you are serving the client's target audience, fulfilling their desires, and embodying their aspirational identity. This dedication is the sacrifice business owners make for their success, and satisfied customers often bring fulfillment and accomplishment. These principal underscores prioritizing customer needs and expectations above personal preferences, as business success hinges on exceeding these expectations. Therefore, loyalty must ultimately lie with customers (the end user) and therefore your loyalty should lie with business partners who help you achieve your customers wants and/or needs. Upholding this principle fosters trust, loyalty, and enduring success in the marketplace. However, balancing client service with adherence to your brand ethos and identity is crucial. 
55. Knowing your worth isn't about entitlement; it's about unwavering confidence in your ability to learn, adapt, and overcome any challenge. This constant growth mindset fuels the belief that you can achieve and deliver on anything asked of you within ethical boundaries, including new skillsets or topics that might be outside your comfort zone. Is not the status, accolades or wealth you have that makes you great, it’s your mindset
56. Support quality small businesses and freelancers: small businesses are the backbone of our economy, embodying the American spirit of innovation and opportunity. They deserve our respect, ethical & effective support.
57. Do not judge a woman based on her looks, whether her looks are perceived positively or not. This is disrespectful to her achievements and distracting to the bottom line. Business leaders must stay above the nonsense and be self-aware of social conditioning and gender politics. Stay above the influence. 
58. Respond during active contracted business partnerships: During active contracts, prioritize responding to client inquiries within a week. If unforeseen events like family obligations cause a delay, proactively (ahead of time) explain and apologize. Avoid excuses – leaders take responsibility and commit to faster responses. Progress, sincerity and change is the only thing expected of you, not perfection.
59. Commissions (percentage of sales) are reserved for marketing-related B2B agreements (not service-related) and the industry standard for this is 15%. This amount can be higher (e.g. 30%) if there are no upfront costs. Try your best to stick to industry standards and focus on driving more sales to earn more, rather than charging more. Please note that an industry standard is not an absolute. It is a guideline; however, it also helps prevent abuse of either parties. And just because something was acceptable to another party does not mean it was the right thing to do. Always approach every deal uniquely.
60. The standard profit margin for a product or retail-based company is typically 15-30%.Therefore, the selling price of a product does not represent the company's net earnings. Respect others by not delving into their personal finances even if you see or hear about their revenue earnings. Business is not easy no matter how it looks on the media. A consumers job is the evaluate the worthiness of the product, not the revenue cycle of the company. And the job of a business partner is to focus on completing the shared agreement at a price that is fair to them. 
61. Money can't buy passion.When someone desires change, no amount of financial incentive will extinguish that fire. Trying to stop them, even with good intentions, creates unnecessary tension or conflict. Respect their lane and their drive. Let them chase their purpose and focus on your own. We all have a road to run, so let everyone run theirs freely.
62. Have respect for everyone's passion and don't compare one type of work to another type of work: Everyone's work in some way, shape or form contribute to the enhanced quality and/or convenience of everyone's life and work in the world. Entrepreneurs often pour heart and soul into their businesses, akin to raising a child. The time and resources devoted can be immense, varying by the individual. Respect their dedication – their venture is not a mere hobby. Their passion for their business deserves respect and the freedom to pursue it, just like the importance of family is respected. At MMASI, we understand this dedication. We value all forms of work and acknowledge the unique value each contributes. Collaboration thrives on mutual respect for each other's expertise. We are not here to take profits from your business. All profits from the business partnerships are what we have earned and is directly reinvested into the company to fuel its growth and development. This practice will continue for the next several years, ensuring a strong foundation for future success. We believe in building a collaborative partnership where everyone benefits.
63. When the direction of the world is uncertain knowing who you are and standing on your good intentioned principles becomes prudent: In uncertain times, staying true to your values, mission and vision can help you weather the storm and maintain the loyalty of your team and community.
64. Social media: a curated reality: Everyone creates an online persona, and businesses build brands as part of their brand promise and engagement with customers and partners. Avoid making snap judgments based on filtered snapshots. Authentic interactions reveal true character, not highlight reels. Social media provides glimpses, not the whole story. Develop critical thinking skills, as even innocent messages can be misinterpreted. If the Bible can be open to interpretation, so can a tweet. Social media lacks the depth for true judgment. Preserve the integrity of our legal system – let genuine interactions and due process determine character.
65. Understanding Informed consent in business: Informed consent is a term native to medicine. But this concept can also be used in business to maintain trust and integrity between parties. It involves providing all necessary information to stakeholders, clients, or employees before they agree to any terms, conditions, or changes. This transparency ensures that decisions are made with a full understanding of the potential risks, benefits, and implications. By prioritizing informed consent, businesses can foster stronger relationships, prevent misunderstandings, and uphold ethical standards in their operations.
66. Forget the public proposals: Business partnerships are built on trust and respect, not a surprise announcement. Approaching someone unexpectedly with a proposition can feel pressuring and disrespectful. Maintain professionalism by keeping these discussions private from the start – it paves the way for a successful and mutually beneficial collaboration. Don’t blindside people or force them to address such behavior publicly in return. They are not obligated to answer in public. 
67. In a well-functioning system, everyone has a crucial part to play. Play your role so everyone else can play theirs. If you are not being paid to do someone else’s job, then don’t do their job without first kindly asking them if you can help. Here's how to ensure smooth collaboration: Customers: Your feedback is essential for shaping the product you use. However, to provide the most impactful input, keep it focused on your experience with the product itself. Partners: Collaboration thrives within the agreed-upon contract. By keeping the focus on achieving shared goals within those parameters, we can ensure a successful partnership. Remember, the free market empowers those with a vision! If you have an urge to go beyond the current scope and feel you can do something better, that's the beauty of it all – you can launch your own venture and be the CEO of your own vision. Let's all leverage our strengths, respect boundaries, and focus on our designated roles to create a truly thriving ecosystem.
68. Forget mistaking social media praise for a business proposition. A like or comment is likely a genuine expression of appreciation, not a recruitment tool. They're probably just being kind and engaging with their audience. Focus on building genuine connections. Positive interactions often lead to opportunities. Respond thoughtfully to their praise, and if interested offer something of value privately, and see if a collaboration develops naturally. Take everything at face value. If something is not explicitly stated, don’t assume without asking. And continue to be social and 
69. Address your bias: our assumptions can become self-fulfilling prophecies. If we expect someone to stumble, their minor missteps may seem to confirm our doubts. This sets them up for failure and hinders their potential. Approach interactions with an open mind. Focus on their strengths and allow them the space to grow. This fosters trust and empowers them to thrive.
70. Diversity strengthens businesses: Affirmative action is a complex issue, often misrepresented in the media. It doesn't negate qualifications but aims to level the playing field by counteracting unconscious bias. This fosters a more representative workforce, reflecting the rich tapestry of our society. An inclusive environment strengthens businesses. Diverse perspectives lead to more creative solutions and better decision-making. Representation in leadership, both political and corporate, fosters trust and ensures policies reflect the needs of all citizens. Diversity is not just about numbers; it's about opportunity. Everyone, regardless of background, should have the chance to succeed on merit. This isn't a partisan issue – it's about creating a fair and thriving society for all. Let's move beyond outdated viewpoints and embrace the power of inclusion.
71. Client satisfaction before payment: Always prioritize client satisfaction. Address any concerns or issues before requesting or accepting payment. This demonstrates your commitment to quality and builds trust for a long-term relationship.
72. Always garner client feedback: Do not be afraid of constructive kind feedback because it can help you grow your business. Have a system such as a survey to garner feedback.
73. Forget the competition. Success isn't a zero-sum game. Most people are on their own path, driven by a unique purpose, not just trophies. While competition can give you a temporary edge, it's your "why" that fuels long-term fulfillment. Find what truly makes you tick. This intrinsic motivation will not only attract the right collaborators (the competitive energy might turn some off especially a business partner), but it'll also make the journey more rewarding for everyone involved. Focus on your purpose, not the finish line of others. It's the key to unlocking a success that's sustainable and truly meaningful.
74. Good intentions are a seed, but action cultivates kindness. Actively seek to right wrongs, challenge your own biases, and strive for continuous growth, both personally and professionally. True goodness lies in the ongoing pursuit of progress, not simply having good intentions. Good intentions are not the same as good actions. Be self-aware and aim for your thoughts to be congruent with your actions. 
75. Ditch the micromanagement. Paying someone doesn't make them your puppet. It's a fair exchange: you pay for great work (with the parameters agreed on), they then deliver. Business is a service, not a leash. Focus on results. Respect the deal and watch your team soar.
76. Respect for private lives is paramount. A partner’s personal time belongs to them, if their work responsibilities are fulfilled. Privacy is not a privilege, but a fundamental human right that deserves respect in all industries. Focus on achieving results, not micromanaging other people's personal activities. Trust and respect are essential for building a successful team. When you value your partner’s well-being, which includes a healthy life outside of work, you foster a more engaged and productive work environment.
77. Don't chase trends when making crucial decisions like funding or staffing. For example, a leader focused solely on popularity might abandon Diversity, Equity, and Inclusion (DEI) initiatives during a downturn. However, true leadership requires a strong sense of purpose and core values that go beyond fleeting trends. Ethical practices, like promoting diversity, should be a constant, not a variable based on external pressures. The same principle applies to emerging technologies or other areas where public opinion might shift. As a business leader, it is important to develop your own consciousness and stick to your values. A new law shouldn't dictate your moral compass or core values.
78. From tentative to thriving: the power of trust in new partnerships: Starting a new partnership can be nerve-wracking for both sides. Your clients or partners might feel some anxiety, entrusting you with their business. Empathy is key. Reassure them by asking insightful questions, actively listening to their needs, and consistently delivering high-quality work. This approach demonstrates your reliability and builds trust over time. As trust strengthens, autonomy naturally increases. They'll recognize your competence and feel comfortable giving you more space to excel.
79. Resilience is the entrepreneur's defining trait, forged through experience and unwavering values.
80. Free doesn't mean full service: While free consultations or assistance can be valuable, it's important to be clear about any limitations compared to paid engagements. Free work shouldn't be expected to deliver the same level of detail or commitment. This helps prevent burn-out and resentment especially for emerging brands or small agencies with limited resources. Remember, charity and bartering are fantastic options! But for-profit businesses exist to deliver exceptional value to clients in exchange for payment. This focus on exceeding expectations allows them to re-invest in themselves, provide top-tier service, and potentially support causes they're passionate about.
81. Embrace your Imperfections: We all make mistakes. Striving for flawlessness is unrealistic and creates an unapproachable atmosphere. Instead, focus on embodying genuine human qualities – compassion, empathy, and a willingness to learn. People appreciate authenticity, progress and humility, not an impossible ideal.
82. Approach all person of color and women clients as unique individuals: Just because you helped other people of color or women owned brands doesn't automatically mean you are equipped to help another. Every single person in this world is different. Understanding comes first. You must figure out who they are, what they want, and how they want it achieved before you jump in to help. Everyone's unique, so cookie-cutter solutions won't satisfy everyone. 
83. Don't waste anyone's time – including yours. B2B proposals require a plan. This means clear goals, allocated resources to execute, and a demonstrably positive ROI. Otherwise, it's a conversation best left when you are ready with a well thought out plan.
84. Ditch the demographics checklist. Age and marital status are for Facebook, not hiring decisions. You're paying for skills, professionalism and results, period. Everything else is a bonus. 
85. Leverage AI strategically, not as a replacement for human expertise. Don't charge for tasks clients can easily do with AI on their own. Instead, focus on a comprehensive value proposition. Be transparent about how AI enhances your services – it can automate repetitive tasks, freeing your team for high-value, human-centric work. Many clients value the expertise that guides AI and augments success, even for tasks they could technically do themselves. Focus on where AI complements your team's strengths, filling gaps it can't address. This approach allows you to deliver exceptional value and maintain healthy margins and 
86. Boost efficiency not margins: Consider AI-powered solutions to increase client acquisition, quality of work, and overall output. This strategy has empowered many businesses. Analyze your workflow – AI can automate repetitive tasks, freeing your team for high-value work. By optimizing efficiency, you can potentially handle a higher volume without sacrificing profit margins or charging your clients more. However try not to lay people off if avoidable. Instead offer them a different job titles or tasks that is needed in the company. However, please understand that those job titles or tasks might not align with the individuals career goals and they are free to decline the offer. 
87. Forget the "freebie" mindset. Business thrives on mutual value. While a friendly request can be a good starting point to test the relationship, remember everyone's time is valuable, regardless of a formal contract. Respect that value by being upfront about your needs and offering compensation in return for what you're asking. This builds strong partnerships based on mutual benefit, not a sense of obligation.
88. Honesty paves the way: If a potential collaboration's standards seem out of reach, a direct and honest approach is best. Express your appreciation for the opportunity but be transparent about your current capacity. Phrases like "This project requires a level of [specific skill] that I'm still developing" or "My current workload wouldn't allow me to dedicate the time needed" to work well.
89. Avoid aggressive or manipulative tactics. Everyone has a breaking point, regardless of outward composure. Respectful communication builds trust and collaboration, leading to far better outcomes than forceful methods. Remember, legal complications are expensive and detrimental for everyone involved. Focus on finding win-win solutions through clear communication.
90. Respect, not exploitation. Don't prey on perceived weaknesses. A simple, polite request achieves the same goal as strong-arming. You'll be surprised by what people do for a partner who values boundaries and treats them with decency. It's a win-win.
91. Save the after-hours emails for genuine urgency & emergencies. We all need to unwind – constant contact kills productivity. Let people recharge, come back fresh, and deliver their best work.
92. Seek understanding, not assumptions. Base your beliefs on verifiable facts, not personal interpretations. It's okay to have questions but strive for clarity. Solid foundations built on evidence lead to better decisions and stronger relationships.
93. Seek justice privately: social media isn't a courtroom. Personal disputes can be emotionally charged, but public mudslinging only escalates negativity. If you have a legitimate issue, explore legal avenues – that's what the justice system is for. There are many success stories of businesses resolving disputes fairly through private channels. Focus on achieving a positive outcome through the proper course of action.
94. Take clients at their word. And don’t watch them assuming they will fail, instead see if they can improve or make amends even if they do fail. Stay positive. Ditch the needless hurdles and testing on entry. They shouldn't have to prove themselves on entry – that fosters suspicion, not trust. Build trust from the outset then adjust how much trust you give by the actions, amends and improvements you organically see. Trust is the foundation for strong, enduring partnerships.
95. Stop with the micromanagement. Clients have a clear task in mind – deliver on that with expertise. Being a resource is key, not acting like a hand-holder. Offer guidance or mentorship only when it directly impacts the agreed-upon transaction.
96. Show effort in doing what is right and providing a remedy quickly - this effort will go a long way in preserving the relationship.
97. Avoid assumptions: Always ask open-ended questions to fully understand your client's needs. Don't make decisions solely based on what you read and hear. What people need or want specifically can change. Have a conversation with an open mind.
98. Power is a privilege, not a weapon: with greater power comes greater responsibility. Avoid exploiting your advantage for personal gain or retaliation.
99. Uncover Industry pricing: research is key. Analyze pricing across companies, large and small. Look at high and low ends, including freelance platforms. Analyze the "gap in services" – what are clients not getting? If you can fill that gap with unique value, you can justify a premium price. Remember, competition is fierce. Research competitor pricing to find a sweet spot that's both competitive and profitable. Honesty is key - know your value, but don't undercut others. Focus on building long-term value and ethical practices, those earn lasting respect.
100. Empathy builds bridges: When teaching someone new skills, compassion is key. Everyone starts somewhere. As a learner, be open and receptive to new information. There's no shame in not knowing – that's why you're learning!
101. Teachers, remember, knowledge empowers, not belittles. Avoid flaunting expertise. Focus on clear explanations and celebrate "aha" moments. For both parties, active listening is essential. Understanding each other's perspectives fosters a positive learning environment for everyone.
102. Not understanding someone doesn't automatically make them bad. We can't fully grasp everyone's experiences or values, but that doesn't diminish their right to be different. Instead, let's focus on respect and empathy. Sometimes, putting we in their shoes isn't possible, but acknowledging their feelings and respecting their perspective is key to building positive relationships.
103. Niceness seeks approval/validation, kindness seeks to help: A nice person might say what they think you want to hear, while a kind person might tell you something difficult but true because it's ultimately truly better for you (assuming they truly know what you want and value). Keep in mind also that kindness though honesty does not have to contain mean, manipulative nor sugar-coated words.
104. Focus on reality, not just the dream. Selling a dream can lead to disappointment and selling a dream as a potential partner without a plan is not wise. Let's have an honest conversation about what to expect, including both the potential for success and the challenges to overcome. This is empowerment through transparency. By discussing both the good and the bad, we can work together as true partners and prepare for all scenarios.
105. Ditch the hero complex in business: In business, it's essential to move away from the hero complex. Success isn't about one person saving the day: it's about collective effort and mutual benefit. Everyone brings unique skills and efforts, and fair compensation reflects this. True success comes from honest work, respecting everyone's values and goals, and avoiding bias and ego. By fostering a collaborative environment, businesses can thrive and create lasting value for all involved.
106. Accountability over avoidance: Don't avoid people rather than taking accountability for something you did to them. Set it straight and right the wrong. Avoidance does not absolve you from responsibility.
107. Reflect before you criticize: Before criticizing others, consider if there's room for improvement in your own approach.
108. Seek out diverse perspectives: Don't limit yourself to echo chambers especially on social media. Follow and engage with people from different backgrounds and viewpoints. This helps you see the bigger picture and avoid getting stuck in a damaging narrow worldview.
109. Avoiding favoritism fosters a fair and productive work environment where everyone can succeed based on their skills and talents.
110. Give what's needed before giving what sounds good. For example, if you're a perfumer creating a fragrance for a brand, focus on giving the amazing fragrance mixture and all the Safety Data Sheet, details on in what region each ingredient is sourced, details on creation process, and other necessary paperwork. The fancy packaging can come later. After all, the juice will always be the most important part of the fragrance.
111. Passive disrespect is just as bad as active disrespect: No or limited communication during an active business contract leads to a lack of respect, which can ultimately hurt the business partnership. Sometimes the individuals who think they do no harm, do the most harm. Neutrality does not always absolve you from responsibility. 
112. Value feedback: Listen attentively to client positive or constructive feedback and incorporate it whenever possible.
113. For mending business bridges, consider a sincere apology over a grand gesture. A direct phone call or in-person conversation allows for genuine dialogue and a chance to rebuild trust. Grand gestures can feel impersonal and might not address the root cause of the rift. A true leader will be more concerned about fixing the problem that caused the situation in the first place.
114. Without a practical understanding of business complexities, reserve judgment on business decisions. Focus on your area of expertise and fulfill your agreed-upon responsibilities, whether as an employee, client or business partner. Running someone else's business isn't your role. Treat others with respect, as you would want to be treated.
115. Transparency is key: Be transparent about your capabilities and experience to ensure a good fit for both parties.
116. Standardization for efficiency: Develop standardized processes, even for customizations, to provide clients with upfront estimates.
117. Positive communication: Don't misinterpret client questions as challenges or attacks. Embrace direct, respectful communication from all levels. For example, If a client asks why something isn't profitable, take accountability where fit (leaders don't point fingers) and provide a reasonable collaborative response or solution. A logical client knows life happens and will work with you to remedy the situation or make the best of it, but you must take accountability as a contractor.
118. Good character transcends labels: People come in all shapes, sizes, and backgrounds. The good news is goodness transcends labels. Every walk of life produces remarkable individuals. Similarly, challenges can arise from anywhere and from anyone. Focusing on the individual allows us to appreciate the unique strengths and weaknesses each person brings to the table. Let’s move beyond stereotypes and embrace the beautiful complexity of humanity
119. Respect direct feedback: Be receptive to clear, respectful and explicit communication, from CEOs, managers and supervisors.
120. Align with business Goals: Before discussing finances, seek a deep understanding of the client's business goals.
121. Put yourself in the client's shoes (empathy). They're looking for solutions and a return on investment. Show them how your skills and experience solve their problems and quantify the positive impact you can have on their business.
122. Deliver client needs: While providing professional feedback, always prioritize delivering what the client requests, without judgement. Consider that everyone will make decisions based on their values and not necessarily on what sells. You must accept this and adapt if you want to get many clients in the future.
123. Build trust, not fear: Genuine collaboration is key with informed consent. Avoid tactics that lower self-esteem so you can better sell to the person.
124. Win-win focus: Always strive for mutually beneficial solutions that deliver profits for both client or business partner. 
125. Brand awareness vs. conversions: Clearly identify the client's primary goal - brand awareness, traffic or conversions - and communicate your approach beforehand.
126. Contracts for clarity: Be open to signing contracts when necessary to ensure clear expectations and protect both parties.
127. Competitive pricing: Set your prices within industry standards and specific work requirements, considering both the upper and lower limits of the typical range.
128. Deliver consistent quality: Consistently ensure your work meets or exceeds industry standards. Clients rely on dependable performance.
129. Transparency builds trust: Showcase a range of your work, including both your best and less-than-perfect examples. This builds trust by setting realistic expectations and demonstrating your range and capabilities.
130. Strategic pricing: Don't feel pressured to raise prices simply because others do. Being an entrepreneur is about innovation. Find creative solutions to maintain consistency or competitiveness, while considering your clients' needs. Remember, entrepreneurs are leaders who navigate challenges and make strategic creative decisions. However if you need to raise your prices immediately to survive then do what is best for the survival of your business. You can find creative solutions later.  
131. Build credibility: Provide potential clients with references or a media kit showcasing your work and accomplishments. This establishes trust and demonstrates your capabilities.
132. Bridge communication gaps: If encountering a language barrier, don't hesitate to utilize an interpreter, translation services or trusted colleague to ensure clear communication with your client.
133. Foster an environment of fairness: Prioritize fair and unbiased business transactions. Approach every client with an open mind, focusing on their needs and qualifications without assumptions or bias.
134. Address performance Issues before it’s too late: Strive for clear communication throughout the client relationship. If performance concerns arise, address them directly and professionally, working towards a positive resolution.
135. Foster collaboration and trust: Avoid gossip, negativity, and taking credit for others' work. We value teamwork and loyalty. We believe in open communication, constructive criticism, and supporting our colleagues and partners.
136. Be yourself: Let your personality shine through in your interactions but maintain a level of professionalism appropriate for the situation.
137. Follow instructions carefully and don't hesitate to ask for clarification if anything seems unclear. Use your logical reasoning to navigate the process to avoid micromanaging which can stunt creativity.
138. Conduct a partnership debrief: Schedule a debriefing session after the project's completion. This allows both parties to discuss what worked well, what could be improved for future collaborations, and any areas where communication or expectations could have been clearer.
139. Avoid pricing based on bias: Avoid basing our pricing/fees/rates on factors like race, gender or marital status (bias). Stay the course and determine your fees by the project's scope and complexity, ensuring fairness and value for all clients.
140. Know your limits. If we're not the right fit, be upfront. A smart CEO appreciates honesty and will not be let down. Don't try to be someone you are not.
141. Don't constantly sell yourself. Just be yourself, if the client didn't trust you had the capacity, they would have never moved forward with the project or opportunity. Trust that they already see and know your worth. Don't start doubting yourself and self-sabotaging. Answer their questions, be diligent and communicate openly. Focus on progress and getting better.
142. Regaining trust: However, if you have severed trust (after multiple communications) then you will need to then prove yourself and this is a given to define a long-term partnership.
143. Don't enter a relationship with anxiety. Focus on the best-case scenario but believe you can adapt to any challenge. Stay mindful and avoid dwelling on worst-case possibilities.
144. Don't overcharge upfront: When starting a new service or testing out a brand-new product in a market, consider a competitive, introductory or complimentary price. This allows you to gather valuable feedback and refine your offerings before raising prices, and helps you avoid overextending yourself while building experience. This also helps avoid negative feedback.
145. Support diverse businesses: Recognize the value of women-owned and minority-owned businesses. Treat all businesses with respect and fairness the first time you meet them, fostering a more inclusive and successful business environment.
146. Proactive approach: Taking a proactive approach to your mental and emotional well-being can have a profound impact on your business success. By working on your mindset and self-love, you'll be better equipped to handle challenges and build resilience.
147. Undistracted loyalty is a rare treasure. Someone who prioritizes the company's success without needing constant recognition can be more valuable. Choose such individuals and treat them with great care. However, skill and competence are also a priority to consider as to not decrease the quality of the company.
148. Help people but focus on profit so we can all help more people. Certainly, we're in the business of helping people and businesses thrive. But let's not forget – results matter. True ROI translates to a positive financial impact. Vanity metrics and online popularity are secondary. The focus should be on demonstrably increasing the bottom line.
149. Be kind, but for the right reasons: Kindness is a powerful tool but wielding it with the wrong intentions can backfire. True kindness stems from genuine empathy, not manipulation. It's about uplifting others without expecting anything in return. When kindness becomes a weapon, it can create emotional debt or a sense of obligation. Let's practice kindness authentically, fostering positive connections without ulterior motives.
150. Great leaders empower, not envy. Focus on fostering a culture of growth where everyone thrives, ensuring resources fuel success for the entire team.
151. Humility is a key ingredient for great leadership. Achievements are steppingstones, not a finish line. Don't let them cloud your judgment about others. True leaders have the foresight to see potential in people, whether they're already famous or just starting out.
152. Negotiations in business-to-business partnerships are a standard practice. Don’t presume to know what your client or business partner should need to be comfortable. That is not your place. Get comfortable with negotiating especially with high ticket offers (>$1000). Anticipate negotiation and adjust your proposal accordingly, if needed. Remember, negotiation doesn't equate to accepting an entire offer. It's about reaching a mutually beneficial outcome. And you are always free to walk away if necessary.
153. Present strong offer, respect client's decisions. Client circumstances are unique. We shouldn't presume to determine what constitutes a favorable offer for them. Instead, let's present a compelling proposal that demonstrably justifies its value. Ultimately, the decision rests with the client.
154. Negotiation is individual. Don't leverage Person A's deal against Person B. Everyone deserves the chance to negotiate for their best outcome in accordance to their needs. Don't compare contracts - everyone is different. 
155. Client finances are confidential. Focus on offering value, not prying into their bottom line. Appearances can be deceiving – success often comes with sacrifices. Respect their privacy and focus on building a mutually beneficial partnership.
156. Friendliness doesn't negate professionalism. This is business, not a social club. Maintain a courteous distance and keep your guard up. Every interaction is an opportunity to showcase your best work.
157. Respect fundamental human needs. Breaks, self-advocacy, privacy, and good working conditions are essential, not indulgences. Treat people with dignity, not as cogs in a machine. Remember, financial success hinges on a satisfied and empowered workforce.
158. Business partnerships thrive on solutions, not soap operas. Leave the venting to your therapist – venting to partners creates drama, not progress. Seek professional advice if relevant, but otherwise, keep personal problems private. Focus on turning those issues into actionable solutions to strengthen both the business and the partnership.
159. Office gossip is a dead end. Don't solicit dirt or use hearsay as ammunition. If you stumble upon a rumor, bury it – it doesn't concern you. Focus on objective facts and evidence to guide your decisions. People's careers are on the line – treat them with respect. Remember, whispers can derail projects, so focus on the company's goals and cut the chatter.
160. Limitations are real. Don't sugarcoat it. If the project exceeds your capabilities – resources, infrastructure, or expertise – be upfront. It's not about shutting down possibilities, it's about honest assessment. We step aside if we're not the right fit, allowing the client to pursue their ambitious goals. Honesty builds trust, deflection wastes time.
161. Clients entrust us with their investment, expecting a superior outcome. This translates to a first-rate product coupled with exceptional service. Delighted clients become loyal partners, and loyal partners fuel our company's growth. Prioritizing exceptional service is the cornerstone of a flourishing business.
162. Sharp focus is key. Clients have a specific request – deliver on that precisely. Don't veer off course with extras as a replacement for the essentials they asked you for. Transparency is your ally. Be upfront about your capacity to deliver. A polite 'no' is acceptable – business is built on consent, not force. Honesty with respect builds trust and avoids disappointment.
163. Smart clients consider more than just speed. They want a partner who delivers efficiently and ethically. Cutting corners can cause lose of trust and eventually lose of clients. Focus on both – efficient execution with unwavering integrity to quality, communication and transparency. That's the formula for repeat business.
164. "Nice" is surface-level politeness. "Kind" is deeper – doing the right thing. Even if it's tough, deliver honest feedback but do it constructively and without malice or public/private humiliation. Kindness, not just niceness, can spark real growth.
165. Everyone has their own perspective, and that's valuable. But endless discussions can stall progress. Focus on both the plan and execution. And don't be afraid to learn/adapt as you go especially during changing times. Communicate clearly, even if viewpoints differ. Respect their opinion, then it's time for action. Your team and your strategy are crucial, but stay focused on effective solutions, not just their beliefs.
166. Business owners are not here to play saints or to convince people that they are righteous. Consistently trying to convince a business partner that you are an angel can be seen as suspicious. Who we are will be seen in our actions, not words. Focus on results, delivered efficiently and ethically to industry standards. You don't need to be worshipped, just trusted. Clients crave clear communication and integrity. 
167. Loyalty is a two-way street in business: Stand by your partners, and they'll stand by you. Don't ask for what you can't offer – reciprocity builds trust. But realize that your business partners will be loyal when you are loyal to your mission and achieving excellence while adapting to new circumstances.
168. Profitability through value. Every client interaction should contribute, directly or indirectly, to the bottom line. But remember, value always comes first. Focus on delivering exceptional results that justify your fees, building long-term loyalty that fuels sustainable growth.
169. Character is king. Forget pretense – actions speak louder than words. Clients see through facades. Build a strong reputation based on integrity and results. That's the key to earning their respect, and ultimately, the payment you deserve.
170. Authenticity builds trust. Forget forced connections. Let relationships develop naturally through genuine communication. Strong partnerships form when trust is organic, not manufactured.
171. Don't overestimate ROI promises in your pricing. The market's dynamic, making forecasts unreliable. Price competitively within industry standards.
172. Influencers, your reach is a powerful responsibility! Focusing your energy on building positive partnerships. Small businesses rely on trust, so collaboration can be mutually beneficial. If past experiences with larger brands were less than ideal, address them directly and don't treat smaller brands the way you were once bullied. Small businesses can be great partners – let's work together for success!
173. Pricing transparency is key. Don't be afraid to delve into what various companies, both established and emerging, are charging for similar services. Look at both extremes – high-end agencies and bargain freelancers – to get a well-rounded picture. Here's the crucial element: what are clients not receiving elsewhere? Can you offer a distinct solution that fills that void? If you bring a unique value proposition, you can confidently command a premium price. However, remember, the market is fiercely competitive. Research your competitors' pricing to find the sweet spot – a price that's both attractive for you and profitable for them. Ultimately, it's not just about the bottom line. Building a reputation for ethical practices is paramount. Be upfront about your value but avoid undercutting yourself or overcharging others. Focus on providing long-term value and operating with integrity. 
174. Maintain a clear perspective. While self-confidence is crucial, remember that no business operates in isolation. Conduct thorough research to understand competitor offerings. By identifying areas where you can provide exceptional value or a distinct service, you can confidently position yourself in the market.
175. Respectful personal space, not Love bombing: Earn trust through genuine interactions, not excessive praise or flattery. Space is valuable in business. Give clients room to breathe and make decisions on their own terms. Showing respect doesn't require constant reaffirmation. 
176. Self-worth blooms within: Don't rely on external validation to define your value. Discover what motivates YOU and build your own confidence. A heartfelt "good job" might mean more coming from yourself! 
177. Embrace humanity in business: Personal aspects like politics, religion, and mental health can shape our business decisions. Ignoring these influences is unrealistic. Instead, practice self-awareness. Acknowledge how your values and experiences might impact your approach. Transparency is key. If certain transformative beliefs might influence a business decision, disclose them openly in a positive way. This allows clients to make informed choices and fosters trust. Ultimately, our humanity, with all its complexities, is what makes us effective leaders. By acknowledging our biases and operating with transparency, we can create a more positive and inclusive business environment.
178. Fight Bias: Negative experiences with a few shouldn't taint your view of an entire group. We all have unique personalities that transcend labels. Cultivate logical thinking. Recognize that stereotypes are generalizations – exceptions exist everywhere. By challenging these biases, we create a more inclusive world for ourselves and future generations.
179. Respect: the cornerstone of success: Humiliating others, in any form, weakens relationships and diminishes trust. It doesn't matter if it's public, private, passive, or active – it's always unproductive.
180. Focus on building each other up. Combining both positive and constructive criticism delivered with respect is far more effective. Show empathy and understanding. This fosters collaboration and allows everyone to thrive. 
181. Respect the Hierarchy: Leaders have the responsibility to set direction for their companies. While open communication is valuable, it's important to respect their ultimate authority. If a leader's direction doesn't align with your values or goals, a respectful disconnect might be necessary. You can always choose to disengage and find a new opportunity that better aligns with your professional aspirations.
182. Prejudice can exist within any group, including people of color. This isn't about assigning blame but recognizing that we all have biases to unconsciously navigate. Internalized stereotypes can be a challenge for anyone. By acknowledging these biases and actively working on self-awareness, we can dismantle prejudice within ourselves and create a more inclusive environment for all. Self-reflection is a lifelong journey, and everyone benefits from examining their own assumptions. This awareness is the foundation for building a more equitable and just society.
183. The onus shouldn't solely rest on POC shoulders. Systemic racism is a complex issue with deep roots. While individuals can work on self-awareness to address their own biases, eradicating systemic issues requires a broader approach. People of color are essential voices in this conversation, sharing their experiences and leading the way for change. However, the onus shouldn't solely rest on their shoulders. True change comes from collective action. Everyone has a role to play – advocating for policies that promote equity, challenging discriminatory practices, and supporting organizations working for racial justice. By working together, we can dismantle these obstacles and create a society where everyone can thrive.
184. Asking questions isn't weakness, it's intelligence: In today's world, information is plentiful. But simply knowing facts isn't the hallmark of intelligence. The true mark lies in how we use that knowledge. Good questions clarify understanding in business-to-business dealings, prevent mistakes, and lead to better decisions. They show curiosity and a desire to learn, both of which are essential for growth. Don't be afraid to ask questions! An inquisitive mindset helps us learn, collaborate, and reach our full potential.
185. Respect women leaders from the start. Forget social media or personal biases. In the professional world, women leaders deserve immediate respect. Their position and expertise command it. Don't make them earn your respect because even if they earn your respect, they might resent you for making them go through more to prove themselves. Respect them from the outset. This creates a more professional and collaborative environment for everyone. Treat everyone with respect, no matter how long you've known them. Professionalism is key. 
186. Building respect with business partners starts with speaking their language. Ditch the flowery terms and excessive bragging – clear, concise communication tailored for the business world is key. Use terms such as profit margins, return on investment, brand awareness (and many more) to garner trust in business-to-business transactions. Let your accomplishments do the talking – showcase your portfolio and highlight specific successes that demonstrate the value you bring. Project confidence in your abilities but focus on how your offerings solve their problems. By prioritizing business-focused communication and showcasing your value proposition, you'll establish yourself as a trusted and reliable collaborator.
187. Success isn't a trophy with everyone vying for the same prize. Let go of the ego-driven idea that success has a universal look. Define it for yourself – is its financial comfort, creative expression, or leaving a positive mark? But remember, especially in business, there's a reality to consider. Align your goals with your values, but ensure they also contribute to the bottom line - monetary attainment. The bottom line can translate to achieving a lot of money or a little bit of money, depending on your goals. Genuine satisfaction comes from that internal compass balanced with achieving financial sustainability, whatever that means for you. Status might not be universally bestowed, but the rewards of achieving your personal goals and contributing to a thriving business surely are. Respect the journeys of others, for their definition of success might look completely different from yours, and that's something to celebrate, not diminish.
188. Respect through mutuality: fair deals, strong partnerships. Forget handouts and charity angles. Business thrives on fair exchange. Approach leaders with a value proposition that benefits both parties. Focusing on mutual benefit earns respect and builds strong, sustainable partnerships.
189. Always disclose AI use to partners and contractors before it touches their work or proprietary information. Don't rely solely on a platform's safety claims. Utilize industry-standard evaluation methods and certifications to validate them. Responsible AI implementation requires thorough research and a realistic assessment of your capabilities. If, like most, you lack expertise in this area, seek professional guidance to navigate this complex technology effectively.
190. Offering and Negotiation in Contracts

In the realm of legal contracts between smaller companies, neither the person being paid (employee/contractor) nor the person paying (employer/client) is obligated to offer a formal contract. Both parties have the freedom to choose whether to enter into a contractual agreement.

However, having a written contract is highly recommended for both sides and are a standard business practice for many companies. It clarifies expectations, protects interests, and minimizes the risk of misunderstandings later.

The Power of Negotiation

Most contracts involve negotiation. This means both parties can discuss and attempt to agree on key terms such as:

• Compensation:How much will be paid for the work or service?
• Deadlines:When are deliverables expected to be completed?
• Deliverables:What specific outputs are expected from the work?
• Rights:What ownership rights exist for the work produced (intellectual property)?

Negotiation allows each party to ensure they're entering a fair and mutually beneficial agreement.

Exceptions: Adhesion Contracts

There are some limited situations where contracts might be considered "adhesion contracts." These are pre-written, standardized agreements presented on a "take it or leave it" basis. They're most seen in consumer transactions like:

• Terms of service:Agreements you accept when using online platforms or apps.
• Software licensing agreements:Contracts outlining the terms for using specific software.
• High-volume, low-cost transactions:Standard agreements for everyday purchases where individual negotiation isn't practical.

Nuances of Adhesion Contracts

While adhesion contracts generally limit negotiation options, there might be some flexibility in certain scenarios:

• High-volume transactions:Businesses purchasing large quantities of goods might have some negotiating power to modify specific terms.
• Ambiguous clauses:Even in standardized agreements, some clauses might be open for discussion if they are unclear.

The Importance of Review and Consultation

Even with adhesion contracts, it's crucial to carefully review the terms before signing. If you have any questions or concerns, consult with a legal professional for guidance. They can help you understand the contract's implications and advise on potential courses of action.

Key Takeaway

Contracts are generally open for negotiation, allowing both parties to work towards a mutually agreeable arrangement. While adhesion contracts exist, they aren't always completely inflexible. Always prioritize reviewing the contract thoroughly, and if needed, seek legal advice before signing.

To build a strong and trusting partnership, we appreciate contracts with transparent terms that allow for open discussion and negotiation. A collaborative approach to contract terms fosters trust and sets the foundation for a successful long-term working relationship. Unethically forced contracts with no room for negotiation are unacceptable and will damage trust.

Importantly, signing a contract establishes a foundation, not a battleground. Disagreements are inevitable, and resorting to the contract should be a last resort after exploring all avenues for amicable resolution.